Recent reports in the media suggest that government and the poultry industry are joining forces in order to “save the country’s chicken industry” (according to Fin24). However, with a growing divide between chicken importers and the poultry industry, it is unclear whether the interests of consumers are being considered and, if so, who is representing their interests.

The consumer website Retail Price Watch examined the average quarterly prices of ten bulk frozen chicken products sold in the country’s stores. It found that nominal prices of frozen chicken have remained relatively stable since the last quarter of 2015, with the average price of only one product rising above last quarter’s food inflation figures. However, five frozen chicken products decreased in price in real terms between Q4 2015 and Q4 2016.

“The average overall price of frozen chicken has actually decreased when food inflation is taken into account,” says Viccy Baker of Retail Price Watch.

Frozen chicken accounts for 60% to 70% of retail chicken sales and is a staple protein of many people’s diets in South Africa.

“We are concerned that consumers’ interests are being ignored in this debate. Government and the industry have already initiated a 13.9% tariff on imported chicken, which will soon begin to influence prices in the store, and are currently negotiating a further 40% increase in tariffs,” says Baker.

According to David Wolpert of the Association of Meat Importers and Exporters, such a tariff will have an immediate, massive effect on the prices of both local and imported frozen chicken.

“Surely the objective of cheaper chicken imports is to benefit the consumer. It is difficult to imagine in what way 50% plus increases in tariffs will achieve such a benefit.”

Kevin Lovell from the South African Poultry Association, which represents the domestic poultry producers, agrees with the figures produced by Retail Price Watch but comments:

“Prices should have gone up to compensate for local cost increase, especially for maize and soya beans as a result of the drought. Imports have suppressed prices and the industry has suffered. Drought is a normal phenomenon and agriculture normally responds by increasing its prices. So maize meal prices have gone up, as expected, but chicken – which uses maize as its main feed ingredient – has not.”

Lovell’s contention is that the local poultry industry is in dire straits and is set to disappear unless cheap imports are curtailed.

In an article on Fin24 Lovell says that if the industry is stabilised and imports are stopped “we can not only save existing jobs, but create 50 000 direct and indirect jobs.”

Although Lovell contends that there is “no such thing as cheap food if you don’t have a job,” he does not explain how higher chicken prices will result in 50 000 new jobs, nor how 50% plus tariff increases will assist South Africa’s population with low cost protein.

“While farmers are indeed going through a tough time, cheap chicken imports are readily available and the government should be weighing up the immediate benefits to consumers, many of whom are in dire straits today, against promises of jobs and stability in the longer term,” concludes Baker.

Price of Assorted Bulk Frozen Chicken Products

Price of Assorted Bulk Frozen Chicken Products

About The Author

Enrique Grobbelaar

Enrique is the eternal entrepreneur: his first venture was selling off his parents’ household goods at bargain prices to their neighbours at age seven. All other endeavours thus far have been entirely above board.

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